Flavour Profile – The choice of ingredients directly impacts the flavour and quality of the products.
Consistency – Consistency in flavour and appearance across batches is essential for consumer satisfaction and brand reputation. Selecting ingredients that dissolve easily and evenly, for example, help maintain a products uniformity, ensuring every bottle tastes the same.
Nutritional Value – Ingredients contribute to the nutritional profile of the product. For example, using ingredients that are rich in vitamins, antioxidants and other beneficial compounds can appeal to the health-conscious consumers seeking nutritious beverage options.
Market Trends and Consumer Preference – Ingredient selection may want to be aligned with current market trends and evolving consumer preferences. For example, there may be a growing demand for natural ingredients, or low sugar options that influence ingredient choices.
Stevia, a natural sweetener, is a great sugar substitute for squash, concentrates, and cordials. Its high sweetness intensity, with zero calories, makes it a popular option for those seeking to reduce sugar intake without sacrificing taste. Stevia’s use in these beverages allows for a lower calorie content while maintaining the desired sweetness and flavour profile. Additionally, its plant-based origin appeals to consumers looking for more natural and health-conscious ingredients in their drinks.
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